As you already know we are big fans of social media. We think you should be too. There are many reasons why organizations, particularly Human Resources teams, are active users of social tools: recruitment, staying current, engaging employees, and the list goes on. One of the other reasons we are big believers in social media however has absolutely nothing to do with us.
It's All About You
Why Is This Important
The main reason your personal brand matters is obvious: it is a direct reflection on you as a professional. How you present yourself goes far beyond resumés, interviews and your performance on the job. There is a digital reality to who we are that needs to be cultivated and managed as well.
Dont' worry if you are new to social media and building your personal brand. Spending a few minutes each day is all it takes!